The Briefing

Who pays?In one morning.

Three hours around one table in Amsterdam. Who pays for a pill, a device or an app, and why.

€495 per seat, excl. VAT · €598.95 incl. VAT for private individuals

3hours, from 9:30 to 12:30
8seats at most, around one table
0background needed
1printed map, yours to keep
What you leave with

Health, on one page.

The printed map
The whole system on one A3 sheet. You write on it and keep it.
Plain words
Twelve terms, one line each. HTA, QALY, comparator and more.All twelve, on the Map
A next step
Your Briefing fee comes off the Programme if you book it within three months.
How the morning runs

Coffee, then three questions.

  1. 9:30Coffee and namesOne line each on why you came.
  2. 9:45Where the money comes fromTaxes, premiums and your own pocket. Two models, in plain words.
  3. 10:30Who decidesThe four doors every product passes: regulator, assessor (judges value), payer, prescriber.
  4. 11:15BreakCoffee, and the questions you saved.
  5. 11:30Better than what?How a payer judges value, with one real story.
  6. 12:05Your questionsAnything. The table answers together.
  7. 12:30CloseOne thing you will do next.
Who it is for

New to health money. Most people are.

Builders
You came from software, engineering or business. Now someone asks who will pay.
Clinicians and switchers
You know the patient, or the product. Now meet the budget.
Investors
Approval is not revenue. See where the money comes from.
Dates and price

Three Fridays this winter.

Dates
Fri 27 Nov 2026Fri 11 Dec 2026Fri 15 Jan 2027
Time
9:30–12:30, coffee included
Seats
Eight at most
Language
English. Questions in Dutch or French are welcome.
Your company pays

€495per seat, excl. VAT

Invoice in your company’s name. Send a colleague in your place at any time.

You pay yourself

€598.95per seat, incl. 21% VAT

Pay by iDEAL or card once your seat is confirmed. 14 days to change your mind, unless the session takes place sooner at your request.

Sending four people? Four seats for €1,600 excl. VAT. See the Terms.

Questions

Asked often.

Do I need to know anything first?

No. If you have ever paid a health insurance premium, you know enough.

Do I need a product?

No. Most people come with a question, not a product.

Is it in English?

Yes. Questions in Dutch or French are welcome too.

Can my employer pay?

Yes. We send an invoice in your company’s name.

What if I cannot come after all?

Send a colleague in your place, or move once to another Briefing up to 48 hours before.