Follow the money.
Where the money in health comes from: taxes, premiums, pockets.
- Bismarck and Beveridge, in plain words
- The Netherlands, Belgium, France and Germany side by side
- The budget that would pay for you
The Programme
Three mornings.One map.
How payers decide what to pay for, and how much. Three Friday mornings, one table. Bring your product, or borrow ours.
€1,250 per seat, excl. VAT · €1,512.50 incl. VAT for private individuals
3Friday mornings, 9:30 to 12:30
8seats at most
3months of questions by email afterwards
0background needed
What you leave with
A map you can use on Monday.
- The system
- Who pays, who decides, who uses, on one page.For the Netherlands, Belgium, France and Germany, with the US alongside.
- The words
- HTA, QALY, comparator, reimbursement, explained.A plain-words glossary you keep, and the confidence to use it.
- The questions
- The four questions every payer asks.Is it needed? Does it work? Better than what? At what price?
- Your map
- Your product, or a case product, mapped from start to payment.Written on your Access Canvas (your plan on one sheet) before you leave the table.
How the three mornings run
One question per morning.
Prove it.
What “worth it” means to the people who pay.
- Health technology assessment (is it worth paying for?)
- The EU joint assessment: what it covers today
- A QALY (one year in full health), explained with a pen
Name the price.
How prices are set, copied and negotiated.
- Reference pricing and launch order
- Confidential deals and outcome contracts
- Your move: the room plays the payer committee
Who it is for
For people who will build the case.
- First hires
- The first market-access or commercial hire in a small company.
- Founders
- Founders who will defend a price.
- No product?
- Map one of ours: a sleep app, a home blood test, a medicine for a rare disease.
Dates and price
Three Fridays in a row.
- Dates
- Fri 22 Jan 2027Fri 29 Jan 2027Fri 5 Feb 2027
- Time
- 9:30–12:30, coffee included
- Seats
- Eight at most
- Language
- English
€1,250per seat, excl. VAT
Invoice in your company’s name. Came to a Briefing in the last three months? Its fee comes off.
€1,512.50per seat, incl. 21% VAT
Pay by iDEAL or card once your seat is confirmed. 14 days to change your mind, unless the session takes place sooner at your request.
Everything included: three mornings, coffee, the printed maps, the glossary, the Access Canvas, a call before and three months of questions by email. See the Terms.
Questions
Asked often.
I have no background in health or economics. Is this for me?
Yes. That is who it is for. Every term is explained the first time it comes up, and no question is too basic.
I do not have a product. Can I come?
Yes. We hand you one of three case products: a sleep app, a home blood test, a medicine for a rare disease. You map it like your own.
I sell a medicine, not a device. Is this for me?
Yes. The logic of money, evidence and price applies to medicines too. The third morning covers reference pricing and confidential deals.
Will my product details stay private?
The discussion runs under the Chatham House rule, product details are covered by a short mutual confidentiality agreement, and two direct competitors never sit at the same table.
What if I miss a morning?
You get that morning’s map and a short catch-up call before the next one.
More questions
Are there slides?
No. Each morning has one printed map on the table that you write on and keep.
Is this consulting?
No. It is a course. For help on your own product, there is the Private Session and the Verdict.
How is this different from an online course?
Eight people, one table, and your question in the middle of it. See the comparison.